Göller Beer Truck
Years ago, our son used to collect toy trucks from various companies such as Göller, Punica, Tri Top and other beverage makers.
These trucks came as promotional items from companies selling non-alcoholic as well as alcoholic drinks. Some trucks also used to be for sale in shops and super markets. Never mind objecting children to alcohol ads on toys – we are in Germany!

Göller toy truck
I had never seen a real one in my life before, so the only image I had was toy-size. Imagine my surprise one morning in Franconia, when I saw a real truck waiting at the corner of Main Street.

Gönn Dir ein Göller truck
For a second I thought I saw an over-sized toy truck in front of me. For the locals this must be a common sight, but for me it surely wasn’t.
Göller Bier is brewed in Zeil am Main, a small town in Lower Franconia and Göller is one of the 1250 breweries Germany-wide. These 1250 breweries make 7500 different kinds of beer.
When you open Göller…das Bier aus Zeil, sit back and enjoy the intro ad.
Gönn’ Dir ein Göller = Treat yourself to a Göller beer
Tags: beer, Göller, promo, toy truck, Zeil am Main

September 5th, 2010 at 9:51 pm
Wow, that’s quite a sense of deja vu, though.
I would have freaked out, really.
It’s an interesting way to advertise.